Amidst Youthforia Scandal, Bobbi Brown Gets Tiktok (Again)

So four days ago. While the Youthforia brand is rightfully imploding, Bobbi Brown releases this TikTok. She doesn't say anything about Youthforia.

She just releases a TikTok about the range of shades that her brand launched with and the fact that they've introduced four more. And she shows those shades on models who show that the shades of color actually work for them. And she says it's something that she's really proud of as part of her brand.

Now, the first time that I ever focused on Bobbi Brown on TikTok was when she did that TikTok response to Meredith Duxbury. And this is another time where she just showcases that she's in conversation. She cares about what we're talking about on the platform.

The content that she's creating on TikTok is relevant. The brand of the product that she's created is high quality, is grounded in brand values. I mean, she did everything right, and in a really topical moment, this is what good marketing looks like.

Bobbi Brown has proven once again why she's a force to be reckoned with in the beauty industry. By staying true to her brand values and connecting authentically with her audience, she offers a masterclass in effective and responsible marketing.

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