LET’S GET TO KNOW EACH OTHER

about

Team: Where our expertise meets yours

  • Sara McCord, Founder & CEO

    I help thought leaders, businesses, and brands become known through viral content. (Think 1M views on TikTok in 3 days. 70M Organic Views on Instagram)

    I got my start in editorial over a decade ago as a Staff Writer/ Editor at the Muse and Mashable Contributor. My 200+ published articles have been bylined or syndicated across Business Insider, Cosmopolitan, Forbes, Fast Company, Time, Inc, Newsweek, CNBC, Good Housekeeping, and more.

    I launched Sara McCord Communications in 2017 by partnering with small businesses too lean for marketing teams. They were in need of memorable messaging, branding that touched their audience’s hearts, and a marketing strategy that made them money—and we handled every aspect. In 2020, business owners nationwide sought me out for communications advice that carried them through Covid.

    I spent 2021 diving into Web3—building and scaling the number one morning show on social audio. This entailed managing 80+ influencers worldwide, creating 50+ hour of live programming a week; overseeing a strategy that led to 100,000 podcast downloads in 75 days; pitching and managing sponsored and branded experiences; and building a community more than 100,000 strong. I transformed a Clubhouse room into a media company, bringing in top thought leaders from around the world, leading a rebranding including the creation of compelling messaging and collateral, building relationships across platforms—and sprinting toward what was next in interactive programming.

    I run a full-service, values-led marketing agency and we specialize in creating viral marketing campaigns and meaningful content. After more than a decade of helping thought leaders and brands explode their reach through written, audio, and now video content--I'm here to help.

  • ANAÏS GANOUNA, SVP of Strategic Marketing Operations

    Anaïs has distinguished herself in creating intelligent, ethical marketing solutions. As a first-generation American and a neurodivergent professional, Anaïs brings her diverse background and a unique perspective to her work, crafting systems that respect and adapt to diverse cognitive styles.

    Her journey began with founding and scaling her own businesses, including a values-driven marketing agency, experiences that deepened her expertise and also shaped her approach to marketing and systems development. At Sara McCord Communications, Anaïs leads the charge in integrating advanced digital tools with ethical practices, ensuring that technology serves as a bridge rather than a barrier.

    Anaïs champions strategic automation to enhance productivity without compromising the human touch. Her work is driven by a belief in marketing that is empowering, inclusive, and honoring. She continuously seeks out new technologies and methodologies to ensure her approaches can serve the diverse teams she works with, while remaining at the cutting edge of industry standards and moral considerations.

    Dedicated to fostering an environment where diverse talents thrive, Anaïs elevates our team’s operations and also advocates for greater accessibility and ethical standards across the marketing sector. Her vision for a future where technology fully supports human diversity is a guiding force behind our company’s mission.

    Anaïs has a notable track record, having worked with leading organizations such as Samsonite, Outlier.org, SoundMind Institute, Top 10 Apple Podcasts, Pernod Ricard, and Miami International Airport, bringing her strategic and mindful acumen across industries and challenges.

  • Marvin Reid, Head of U.K & Global Special Projects

    Marvin Reid, founder of Volume 2, is an international speaker, award-winning Sales and marketing consultant, business coach and start-up adviser.

    Having worked with enterprise-level blue chip companies, he has over 20 years of experience in sales strategy, marketing strategy, brand management, social media strategy and business roadmapping. Marvin is our UK liaison.

    20+ Yr Track Record

    ▫️ Award Winning Business Strategist

    ▫️ International speaker to over 80,000

    ▫️ Sales & Transformation lead at a £145m t/o company

    Client History

    ▪️ Warner Bros Music

    ▪️ Bentley

    ▪️ Deloitte

    ▪️ Hilton Hotels

    ▪️ Ramada Jarvis

    ▪️ Johnson & Johnson

    ▪️ Home Office

    ▪️ Budweiser

  • Madison Massey, Design Lead

    I help businesses turn their values into visuals.

    I am one of three kids of a water-sport entrepreneur family who’ve always supported whatever venture my heart felt called to. Mainly, I found myself participating in entertainment, visual arts, and music (I blame the Disney trips and movie musicals).

    With my storytelling focused background and natural skills for visuals- I was quickly embraced by companies as their “go-to” marketing girl in NYC. My favorite venture, being Atelier Paulin’s first American team member, helping them translate their brand’s marketing strategy towards their American audience.

    When Covid hit, I had time to follow my curiosities with putting my own content on social media platforms- leading me to create a podcast that charted #1 in South America, became a monetized Youtube creator in 3 months, and have several stand alone million< views videos on both Instagram and Tiktok.

    From that time on, I have fallen in love with helping other companies reach their fullest potential online. Often giving a critical Gen-Z spin on material, conjuring up new way to execute content, and spicing up visuals- static or video.

Giving back is part of every project

A percentage of all income is donated to The Moses Warren McCord Memorial Fund at Children’s National Hospital