marketing insights
ON THE BLOG
I’ve Studied Alix Earle for 18 Months: Here’s Why Her Content Is So Successful
The Alix Earle Deep Dive
Chipotle's Portion Control Controversy on TikTok: What Happened and Why It Matters
How a Viral TikTok is Forcing Chipotle to Respond
Diddy’s apology & what’s next for social media Crisis pr
Diddy’s PR team took the strategy to the comments
Bumble fumble : The “just f—K Him” Creative
Will Bumble’s celibacy ad take down the brand?
Amidst Youthforia Scandal, Bobbi Brown Gets Tiktok (Again)
Bobbi Brown gets TikTok. Every time.
This Company Has The Best #blackfriday Marketing —And They’re Not Even Open
The very best Black Friday campaign—and it doesn’t include a discount.
Who is “Tube GirL”? What creators & brands need to know
Sabrina Bahsoon, aka “tube girl” is going viral on TikTok—and it matters for brands and creators.
Bria Jones, Tarte, and How Negligent Influencer Marketing Can End Your Brand
If you’re not on TikTok, you still need to know this.
Here It Is: Permission to Ignore Trending Audio
I see business owners making this mistake all of the time.
