1 Change That’ll Make Your Online Course More Successful
Keep this in mind when you're filming and creating your next course: Courses are not about information. they're about transformation.
Here's what I mean. Obviously, you want your course to be full of quality information, but no one is buying a course. They're not excited, they're not going to click purchase, just because you detail every single thing that you're going to teach them.
What they want to know is that you're going to solve their pain point.
For example, if you were selling a course about how to build a website, what I want to know is that by the end of the week, I'll be able to create a website that looks great. Not the fact that you're going to teach me how to code page by page. Or if you're selling a course on how to cook, I want to know that I'm going to be able to make breakfast, lunch and dinner. Not that you're going to teach me 62 appetizers.
Focus on the transformation not the information.
