The Simplest, Most Important Personal Branding Advice
People tell me they’re afraid to post online because of “cancel culture.”
Instead of worrying about what not to say, I want you to start thinking about what your most successful self would say. Are you ready for the easiest personal branding advice I can give you?
I want you to imagine that whatever your dream role that you would have in the spotlight is coming in your future.
So whether you're someone who wants to run for president, be an NBA basketball player, be a reality star, be a movie star, be a professional singer, whatever it is, I want you to imagine that you can hit the heights of being a public figure.
And then I want you to think about the amount of scrutiny that public figures go through in the media, on everything from making sure that there's nothing gross and cringy in their past - to the fact that we like people who have a strong opinion, who have strong values, who care about things.
If you thought about who as your best famous self you would be, what kind of press that person would get, and you lean into that, you will develop a personal brand that you can be proud of and that will take you to those heights.
