1 Simple Email Marketing Tip for Success
You won’t believe how easy this is: Set yourself up to have a consistent schedule.
Whenever you set an expectation for your audience, you want to deliver exactly as specified or over-deliver. Something that I'll sometimes see from content creators, is that they'll have 10 ideas for their emails or say “Okay, I'll send out three emails per week.” And then the time comes and week one, they send out three. Week two, they send out three. Then they get busy and they run out of ideas and then they don’t send out an email for a couple of weeks.
If you're not used to sending emails and you don't have someone on your team to do so, or you don't have an agency such as mine to help you with your marketing, but you need help with your marketing efforts:
I want you to start with something that you know you can do. Even if that's a twice monthly email, send an email twice a month that your audience can depend on and open and know will be there.
When you have your next content sprint you can create enough emails that you know that you'll be able to increase your frequency down the road.
