What is Content Marketing?
Well, to be candid, it's exactly what it sounds like.
It's using content in your marketing efforts.
Now to break that down a little bit more, we're talking about all forms of content. So it can be video content, audio content, written content, or content on social media platforms. It can be content in your emails, it can be content on your blogs.
Content is really any way through which you share your story, your message, your product, your brand with your audience. You're using words and communication as some form of vehicle to connect with your audience.
So if you are connecting with your audience through something that you create, to share a story that will move your marketing forward, you're utilizing content marketing.
