How to Share News That Makes You Angry, without making anger part of your brand

What can you do if you’re infuriated by what’s going on in your industry, but you don’t want your brand to be “the angry thought leader.”

I recently heard this question and it fascinated me: How do we show passion and knowledge, without our disgust for whatever is happening seeping through our tone and content?

Here’s my advice: When you’re about to write that content or record that podcast or video, imagine that whomever you are speaking to is someone you ADORE.

It could be a favorite relative--be it a niece or nephew you want to inspire or an elderly aunt who always gave you extra dessert as a kid.

But someone who, no matter how inflamed you are about the topic, you'll convey any sentiment with warmth because that's inherent in how you speak to them.

It'll temper the frustration in delivery, but not affect the depth/subject matter because you want them to understand.