Meghan & harry have a brand story: what successful person doesn’t?
It's official. I've hit my limit of "Why are Meghan and Harry telling their story *aGaiN*" comments.
There are entire businesses, entire personal brands predicated on the influencer telling the same story over and over. And that content is commonplace, to be candid. It's their morning routines. It's their gym routines. It's their tablescapes. It's their daily outfits.
And I'm not hating on these influencers. I like their content. I consume their content. I share their content. And I buy their leggings, blush, protein powder, holiday gifts, you name it.
But I am aware of the hypocrisy coming from people who monetize their daily lives--be it influencers or reality stars--saying they're "tired" of Meghan and Harry being repetitive in their content, when they have a TRULY unique story. Harry is one of two people to be Princess Diana's son. Meghan is one of two people to marry that close to the throne in recent memory--the only American. And their counterparts don't speak openly.
So, their content actually is unique. (A peak into the monarchy, the press, racism in the 21st century, celebrity, the list goes on....)
And even if it wasn't: Many content creators are just looking for a formula to lather-rinse-repeat. How many seconds should a short be? How many minutes should a podcast be? How many times a week can you ask someone to GRWM? How many days per month should you post a new recipe or a new workout? Have you landed on THE story or THE template to use over and over until people associate you with your brand.
We'll celebrate and follow people for sharing the same content over and over and over--if we like it.
But why is it that, when there's content we don't like, some people get scrolled past--and others get a clutched pearls "please just stop speaking and go away..." treatment a la Harry and Meghan.
People paying attention know why (racism, misogyny).
So, here's my clutched pearls moment: If Harry and Meghan's content isn't for you, flip over to one of the 870,000 other shows on Netflix. But don't call sharing their story repetitive. It's condescending. And moreover, if you follow the best practices of repurposing your core content, and having origin and essential brand stories; it’s not a great look saying Meghan and Harry can't.
