marketing insights
ON THE BLOG
How to be a thought leader during election week
This is exactly what you can write to your community.
What Actually Happens When Your Holiday Content Stands Out
Holiday content can move the needle before the end of the year.
How I Started My Company In 24 Hours (Plus A New, Free Guide)
I hope this inspire you (and reminds you to pay it forward).
How to Share News That Makes You Angry, without making anger part of your brand
This will help you share clearly, but not in a way that turns off your audience.
Here’s how to make your content stand out
“If you’re the best, no one will expect you to be the cheapest. If you’re the cheapest, no one will expect you to be best.”
Why You Have to Tell Your Audience (Again) What You Know, Do, & Care About
Rather than assume people don't want to hear more, don't care what you know, won't opt in in to what you offer, consider that they don't know--and give them the opportunity to learn what they can be a part of.
Will Clubhouse ever “come back”?
Clubhouse had major potential- and $4B valuation from Twitter at one point-but it blew it. Here’s how.
Starbucks & losing brand affinity When you feel left behind
Starbucks new stores are a great case study in not bringing your customers along
I left tiktok today
I left TikTok and I’m not looking back. Here’s why and what I’ll do for marketing instead.
I’ve Worked Remotely for a Decade: Here’s What I’ve Learned
Should employees be allowed to work from home? Here’s what I’ve learned from a decade of remote work
"No I Hate Saving Money" Pop-Ups Are Bad: Here's Why and How to Fix them
It’s so much bigger than yes-no.
Confused by Web3: It's the Language--And Here's What You Can Learn
We need to talk about trust, ownership, and community—not in confusing jargon—and it’s a great reminder.
Start Sending These Emails To Your list
This the most thoughtful marketing trend I’ve seen.
Brands: This Is How You Talk About Important, Divisive Issues on Social Media in 2022
In 2022, you can’t simply ignore what’s going on.
A Pre-Covid Marketing Concept That Still Rings 100% True
This quote was a game-changer for me.
How to Write Conversationally and Still Sound Like an Expert
To paraphrase Einstein: If you understand it clearly, you can say it simply.