marketing insights
ON THE BLOG
The Beauty Brand Campaign That’s Caught My Attention
L’Oreal’s influencer marketing is the one to watch.
Brands’ Charitable efforts can be the tree in the forest from a pr perspective
If a brand is charitable and nobody knows, will it make a sound for their consumer?
The 2 Most Important Takes I Read on CHATGPT & AI This Week
I’m more interested in longevity and ethics than use cases.
Why You Should Try Super-Short Videos
Super short shorts may be a TikTok secret you can take to YouTube
1 change to make to your “about me” & online bios today
This one change will make your online profile bio—and the about me page on your website more relatable.
2 Changes I’m Making to my Email Strategy for 2023
Two changes I’m making to my email strategy for 2023.
2 Great Examples of Thought Leadership In the Wake of Damar Hamlin's Injury
Damar Hamlin’s injury was devastating to so many fans. Here are two great examples of timely, thoughtful thought leadership
My 2022 in Review
I relaunched my company, built brands, and spoke coast-to-coast in 2022.
pick 1: texts or social media comments
Do you prioritize text messages in your phone or comments on your social media posts?
Does work-life balance exist over Holiday Break?
Work-life balance is whatever you decide it is, even over holiday break between Christmas and New Year’s Day.
Why you should share your thought leadership in 2023
Because the alternative isn’t you or a legend; it’s you or a grifter.
How to not to reach out to your network over the holidays
Holiday greetings can grow your network, but not if it’s an automated drip campaign.
How I Failed & fixed it as a Mom This Holiday Season
If you can believe in yourself to problem solve at work, you can do to at home, too.
Meghan & harry have a brand story: what successful person doesn’t?
Why are they telling their story again and again? All successful people do.
Here’s why you should always repurpose your content
Repurposing content is key for becoming known and actually reaching your audience on social media.
TikTok Dancers remind us to repurpose your content
If you perform an amazing dance just once, why do your posts only get seen once?
$50,000 in 6 hours last #givingtuesday: web3, charity, and community
Last year, our media brand used web3 to raise $50,000 in 6 hours for #givingTuesday